As the saying goes, “First impressions last”, and your first impression with potential clients establishes the tone for the rest of your relationship. As a business owner, you are aware of the importance of first impressions. Whether someone chooses to enter your store and buy something depends on how it appears from the outside.
However, the interior of your store is just as crucial to creating a positive first impression and increasing sales as the exterior. Interior signage can help with that. In terms of attracting customers, boosting sales, and fostering a satisfying shopping experience, having the right signs in your establishment can make all the difference. In this article, we will discuss the do’s and don’ts of designing your interior signs.
Let’s Start with the Don’ts:
DO NOT overload your signs with information.
One of the most common signage mistakes is putting too much information on each sign. Signs have an impact on user behavior and how people interact with their surroundings. What you write on the sign, how much you write on it, and the order you write it in matters more than most people realize.
DO NOT spend money on overly designed signage elements.
Some sign designers go overboard with their corporate initiatives. Every sign has visually stunning elements that, unfortunately, conflict with the sign’s primary purpose. There is no reason to jeopardize the effectiveness of an entire signage system for the sake of a single creative component.
DO NOT base your interior signage design on short-term branding campaigns.
After a time, it only makes sense to rebrand both your company and your property, and signage is one of the best ways to communicate your new identity. After you’ve installed new outdoor identification signs, consider updating the entryway signage in your lobby, but be careful not to brand every interior sign with your new standards.
DO make information design a priority in your signage program.
All sign content is streamlined, simplified, and properly arranged within a hierarchy to improve navigation. Therefore, make sure that your signage’s information design is as important as its visual design.
DO prioritize function over form.
Every great interior sign design achieves a balance of stunning visuals and dependable functionality, and great signage consultants understand how to express their creativity while adhering to these predetermined parameters.
Working with the right company allows you to invest in a visually appealing signage solution while still prioritizing function over form. Your signs do not have to be boring or visually unappealing. They must, however, work.
DO make timeless signs that will last for years.
The best interior signage layouts are timeless. They are not constrained by current trends or brand ideals. While other decorative elements, such as office decor, are updated to reflect changing trends, they are designed to remain cohesive and consistent with your company’s brand.
Your Trusted Interior Sign Company in Kelowna
Dynamic Sign Solutions can assist you with business indoor signs in Kelowna & the surrounding areas. We collaborate with our clients to create the best custom indoor signs for their brands. Our knowledgeable staff will assist you in selecting the necessary supplies and installing the sign of your choice. Contact us as soon as possible for a free consultation.