Storefront signs, also known as retail store signs, are placed above the front entrance of a business. These can be placed above the front door, above the store window, across a permanent awning, or even at a backloading and unloading entrance.
As the name suggests, these visual communication tools are installed at the front of your Kelowna store, shop, or establishment to represent who you are as a company. Depending on your preference and specific goals, they can take many shapes, forms, and sizes.
No matter what kind of sign you choose, it will reflect the store’s branding. It does this through its design, business name, logo, and colors. Though it is best not to overcrowd storefront signs with information, larger signs may include a catchy phrase. Many businesses choose smaller secondary storefront signs to provide additional information such as opening and closing hours, a website, social media handles, and phone numbers.
The shopfront is a primary advertising spot in your facility. It’s because they introduce your brand to the public and give them a preview of your products, services, and competitive edge. Custom storefront signs that put your brand’s best foot forward can effectively increase foot traffic and influence future brand preferences in your target audience.
Storefront advertising, also known as retail advertising, is the process by which retailers use advertisements to raise awareness of their products in order to generate sales. A retailer's advertising attempts to persuade its target audience to take a specific action.
This unique form of advertising is more than just another marketing strategy; it is a strategic trend that allows the brand to get directly in front of the consumer. Even though the 21st century is technologically advanced, it is important to recognize that a physical and visual experience can influence or initiate a purchasing journey.
Storefront advertising is a great way to keep up with current trends. Marketing is constantly evolving, so being sure to keep up with modern signage is a great way to stay ahead.
As your full-service sign company, Dynamic Sign Solutions is dedicated to providing quality window graphics and lettering services to the whole of Kelowna and its surrounding areas. We were founded on a simple promise: modern business signs at an affordable price. We do more than just make signs; we help businesses engage with their customers in exciting ways.
Honesty, integrity, respect, quality, and customer service are core values at our company. We are open and honest in all aspects of our professional and personal lives, allowing us to develop strong and trusting relationships with our customers, employees, and stakeholders. We also make certain that we adhere to the highest ethical standards and procedures in order to provide our customers, suppliers, and coworkers with the service they deserve.
Our team enjoys making brands stand out, maximizing marketing potential, and making your process with us as simple as possible.
Your storefront signs are your customers' first point of contact with your company. It is critical that your signs make a good first impression.
In addition to making a good first impression, your signs help you project and maintain a more professional image. According to studies, approximately 60% of customers do not visit a business due to a lack of signage. Giving your company a brand makes you appear more credible.
Finally, storefront signage is the most effective way to increase brand recognition and ensure that clients return. By making sure to incorporate modern and premium signs, you are allowing customers to make a mental note of where you are, the services you offer, and of course, the brilliant signage you installed!
Dynamic Sign Solutions is committed to creating marketing solutions that are tailored to meet your needs. We understand how the shopfront can make or break your brick-and-mortar business. This is why we implement sign-making best practices, foolproof advertising strategies, and a customer-centric approach when producing your storefront signage.
Are you interested in learning more about the cost of storefront signs? Claim your free consultation today!
